The human species is so diverse despite our similar appearance. Unlike other species in this planet with sub-species that look so different from one another, humans almost look alike except for a variety in skin color and some features that determine our regional ancestry. Meanwhile, our cultural diversity also explains the difference on human behavior.

However, human behavior changes the more we dabble with technology especially with social media. Aside from the fact that most people in the world today use the Internet in their daily lives, social networks are also a popular hub to connect and communicate with the world at large. After all, we are a product of the environment. Relationships, shopping choices, good humor, and even study habits are now affected by social media. These social networks initially started to support existing social relations we already have but as the years go by, other social media platforms were developed that encouraged people to meet and befriend complete strangers aside from the ones where they already have existing offline relationships with.

People adopt unique personas for different social networking sites such as Facebook or LinkedIn, a team of researchers, including an Indian-origin researcher, have found.

“Users tend to portray themselves differently