“This book will help you harness the power of the Web in order to further your marketing efforts. You can play the game as a mere participant. Or, after reading this book, you can play the game as a leader and having the masses working for you for free the way Amazon has me writing book reviews. Five stars! ”
“If you are someone who is new to social media or a veteran you will take away some valuable insights from this book.”
Sean Brooks
“This book is the best I’ve read on the new media and its impact on marketing and PR.”
“A must-read book for anyone involved in marketing and PR.”
“Being in high tech PR and corporate communications, this book is right in my sweet spot. But I also recommend it to anyone starting or running a business/orgainzation as a excellent tutiorial for successfully using social media to drive your business.”
“Gillin navigates you through the ins and outs of this social medium. He gives real-world examples of what works, what doesn’t, and why. If you have only one take-away from this book, understand rule #1 is that you must be genuine in your intentions as well as your communications. The New Influencers will know the difference and respond passionately for better or for worse.”
“Gillin does an insightful job at not only conveying these changes, but talks about what they mean for you, your image and your brand. He gives examples and tools for how both large and small players have engaged customers and potential customers in a much more powerful way. An essential read for any marketer who wants to gain a competitive edge.”
“This book is more of an eye-opener, the whole idea of ordinary people in social online-networks can influence marketing products and services has actually always been there in the back of our minds – speaking on behalf of my generation – but we don’t came to realize it until someone speaks this idea to us and put it in a very structured manner.”
“People in corporate communications, public relations, reputation risk management, and marketing should read this book. It is the future.”
L. Proctor
“As a Web entrepreneur and marketing professional I not only received great ideas from this book but was able to form a better mental model of how these trends apply to my businesses. Nice job Paul…congratulations.”
(Five stars) “The New Influencers covers blogging, podcasting, and other consumer-driven influencers which are affecting how media and marketing work. It identifies these new methods, their goals, and how either large or small organizations can tailor an effective marketing routine around them, and it also examines the foundations of how these new influencers are bringing ‘word of mouth’ advertising to life.”
“Clearly and entertainingly written, it’s a valuable investment of time, whether you’re an independent consultant, a public relations professional, a product manager, or a marketing executive.”
Robert G. Barker
“Paul Gillin seems to have a natural knack for seeing ‘the big picture,’ and he can translate the critical concepts for the rest of us in a way that is entertaining and enjoyable.”
J. Brown
“In his terrific exploration of The New Influencers, Paul Gillin shows how organizations are communicating directly with important constituents. And he does it using real word examples, not theory. “
“I highly recommend it for anyone seeking a practical understanding of the impact of social networks and technology on marketing and practical approaches for benefitting from the new social media reality. “
