Chapter 1: Origins of Social Media
There’s a video of Ferrari’s Today Show interview here. The original blog entry is here .
Chapter 2: From chaos, structure
More about David D. Clark here.
The Wisdom of Crowds has a website.
The Pew Internet & American Life Project makes has an outstanding library of free research.
Chapter 3: The Enthusiasts
Museum of Hoaxes can be found here. If urban legends interest you, check out the work of Chip Heath, a rising star in this area. Snopes can tell you whether a legend is true or false and has considerable background research as well.
Chapter 4: Measures of Influence
Seth Godin’s book, Small is the New Big, had its origins in this 2005 blog post.
The Directory small-business-budget forecast.
Business 2.0’s excellent account of the emerging blog business model can be read here
Chapter 5: Corporate Conversations
Jupiter’s forecast that the corporate blogosphere would double in 2006 was detailed on its website. However, it’s unlikely such growth actually occurred. Jupiter got great PR mileage out of the prediction, though.
There’s a good list of business blogs at http://www.problogger.net/archives/2005/01/25/a-list-of-business-blogs/
The Cymfony/Porter Novelli survey has excellent intelligence on what motivates corporations to blog, although the respondent base is small.
Chapter 7: Putting the “Public” Back in Public Relations
Here’s a link to Seth Godin’s commentary on Scott’s e-book, which really kicked off the viral outbreak.
Steve Rubel’s critical post is here. It helped propel Scott’s e-book to new heights, proving that being talked about is better than not being talked about.
David Meerman Scott has more detail about his experience on his blog. You should also get a copy of his 2007 book, The New Rules of Marketing &; PR. It will make you think.
