Audio: Eric Schwartzman – Podcast Pioneer

Eric Schwartzman is a publicist who gets social media – and he’s put it to use to build his business with great results. The On the Record…Online podcast series began in the spring of 2005 as a trade show promotion. Schwartzmanand his colleagues didn’t expect much to come of the few interviews he conducted with leading journalists. So they were surprised to find two months later that the initial series of podcasts had been downloaded more than 15,000 times.