More than 100 Published Reviews Praise The New Influencers
“Mr. Gillin makes a persuasive case for companies’ reaching out to bloggers — a strategy that political campaigns and film studios have pioneered. Consumers are increasingly turning away from print media, skipping TV commercials and ignoring 1990s-style cost-per-thousand banner ads. But they are still seeking information, and many are embracing social media.”
–David Price, The Wall Street Journal, July 11, 2007
“If you haven’t immersed yourself in 
blogs or started one yourself, ‘The New Influencers’ can tell you what is popular, what type of blogs work, and what kind of impact they’re having across the consumer and corporate worlds.”
–Dean Takahashi, San Jose Mercury News, May 16, 2007
“There’s a wealth of information, guidance and some good in-depth case studies of ‘The New Influencers’ (i.e. the movers and shakers in the blogosphere). I’d say it was a top-pick too for aspiring business bloggers”
Chris Vallance, BBC Radio, May 29, 2007
ForeWord Magazine named The New Influencers the Silver Medalist out of 16 titles judged in the Business & Economics category in its 2007 Book of the Year Awards. ForeWord recognizes the work of independent publishers.
What bloggers have been saying about The New Influencers:
“My clients tell me that Paul Gillin’s best-selling The New Influencers is the best social marketing book they’ve ever read.”
Roger Parker, Marketing and SEO Blog
“The New Influencers…is one of those landmark books that has everyone talking and for good reason. The book is an important\ contribution to discussions of the sea change in marketing and public relations techniques. The democratization of publishing and\ broadcasting enables fresh, and previously unheard voices into the mainstream. With those voices and their new and constantly evolving delivery channels, marketing and public relations will never be the same again. I highly recommend The New Influencers…for anyone who wants to explore the leading edge of the new social media revolution.”
Wayne Hurlbert, Blog Business Review
“This week I read The New Influencers by Paul Gillin. This is a great followup to our own book, Naked Conversations. Teaches you how news is built on blogs and other places now. Also recommended.”
Robert Scoble, Scobleizer
“This book is a must go get and read right now if you know what’s good for you and your marketing (or CRM) career.This is a FIVE STAR BOOK or 10/10 or whatever. I don’t have a rating system. This book is a great experience. How about THAT as a review rating?”
Paul Greenberg, PGreenblog
“As an experienced marketer I use it as a valuable reference guide. Paul Gillin’s words not only revealed the effects of a turning tide in the transfer of influence from media back to the people, but more importantly it outlined to me exactly why our company needed to understand this shift. Marketers and their clients need to know this in order to engage new groups, and learn how to use these technologies as fundamental tools of influence.”
Marlin Dean, Club Marketing Tools
“Recommended Online Marketing and PR Reading List”
Lee Odden, Online Marketing Blog
” Why do I think this book is incredible? As a small business owner I am overwhelmed with the marketing opportunities presented to me on a daily basis. From Print ads to Online Media I have thousands of options with a small amount of experience in any of them. Paul Gillin lays out social media marketing in an easy to understand format. This is not a “How to” or “For Dummies” book, but a journey through a media with history and commonsense principles that makes your mind explore.”
Brandon Mulnix, Modern Photographics Blog
“It is really great, exceptionally good. It has my highest recommendation. In the Must-Read-If-You-Want-to Survive-the-21st-Century trilogy, The Cluetrain Manifesto is the prequel, Naked Conversations comes in the middle, and now The New Influencers is the sequel.”
Katie Paine, The Measurement Standard
“This book does a great job of explaining what all the hype is about, why it matters to your business, and what you can do to make it work for you!”
Joy Gendusa, Postcard Mania
“I would recommend Gillin’s book to anyone who is apprehensive about ‘joining in the conversation.’ I myself did not blog for a long time and wish that I had started sooner. Blogs have opened my eyes to a whole new world of different online communities and people with various interests. I am very interested to hear more from Gillin and his new book titled, Secrets of Social Media Marketing, due out this fall.”
Gina Furia Rubel, The PR Lawyer
“I strongly suggest this book because it also explains social media from a philosophical perspective, which helps you to see the bigger picture and create a vision for how this media can help you attain your short and long term sales objectives.”
Brian Smith, Brian Smith’s Virtual Marketing Center
“I thought the book was a really easy read. I loved the real life examples Gillin highlights.”
Jenna, Who Knows the Title of My Life?
“Paul Gillin’s book is one of the best books to read if you want to understand the concepts that can help you dominate the social media. I had a chance to read this one a while ago, and I’ve got to say it’s not for the faint of heart. If you have no idea why Twitter matters or think Facebook is only for kids, you’ve got to read this book.”
Social Media Optimization for the Rest of Us
“The New Influencers rises above [the] noise by providing an excellent overview of the marketplace as well as a great deal of practical advice you can put to use today…Paul Gillin does a remarkably good job of summarizing the social media of today as well as a glimpse of the future. If you’re involved in any sort of marketing you definitely need to read this book.”
Joe Wikert, Joe Wikert’s Publishing 2020 Blog
“Gillin packs a plethora of real world corporate case studies in between the pages to help hammer home his point.”
James Carstairs, 5 Books to Buy on Corporate Social Media
“This book is perfect for anyone looking to take their business to another level through social media. Gillin offers proven strategies for businesses and organizations to leverage new internet-based social media outlets as well as simple ways marketers can effectively benefit from these resources. If you want a better understanding of social media, but don’t know where to start, this book is perfect for you!”
“The New Influencers provides excellent resources and advice useful for anyone attempting to educate an organization about social media. I recommend it to ‘newbies’ as well as those with more experience—it is always good to take in a fresh perspective.”
Kevin Knebl, Silver Planet Book Review
“15 Must-Read Social Media Books in 2010.”
“Using case studies, actual interviews, and then mixing in his own input, Gillin was able to explain what blogging, podcasting, as well as other social media can do for you, your client and ultimately, your business. ”
Li’l Engine, 5 Must-Read Books on Social Media Marketing
“Consider Gillin’s book ‘The New Influencers,’ a further discussion of how individuals are becoming THE influencers of market buys. I’ve attended many, many webinars, and I can not even begin to tell you what an incredible experience this was, compared to many others on the topic.”
Erica Marie DeWolf, eMarketing & New Media: Adventures Within the New Space
“Five great books on blogging, marketing, and social media”
John Kreiss, SullivanKreiss Executive Search
“10 Best Blogging Books”
“Good books on the subject to read? Try Naked Conversations by Shel Israel/Robert Scoble and The New Influencers by Paul Gillin.”
Adrian Moss, The Podcaster
“If you are interested in marketing or social media, or maybe both, then I’d heartily recommend getting a copy of this book.”
Michele Neyton, Book Reviews
“Great Marketing Books/Whitepapers”
Jocelyn Harmon, Marketing for Nonprofits
“Top five books on social media marketing and publications”
Martin Diano, Dianosphere
“More companies and marketers need to change with the times, and The New Influencers is the perfect guide for that, explaining how blogging (and podcasting) works and how they can be used to generate buzz about a product or to change/enhance a company’s public image, and how to get along in this new age of communication.”
“Even if one looks at Influencers on its own terms, the major problem with Gillin’s book is that its overall point of view is too boosterish to do anyone much good as a primer on Internet marketing. Web 2.0 may be young, but Gillin’s feverish anything-is-possible enthusiasm still feels out of date, and readers who can see that will have trouble taking Gillin’s more reasoned observations seriously.”
Patrick W. Gallagher, PopMatters
“Don’t read this book with the expectation that it will lead you to a cure for what ails your failed marketing efforts. Do read it in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area.”
David H. Deans, Digital Lifescapes
“[Translated:]This book provides an ideal introduction to the topic of Social Media. The focus is not only on a few practical examples, but rather how Social Media and the Web in general are changing world of marketing.”
Michael Gisiger, wort|ge|fecht, das
“Paul Gillin’s book, that I’ve also covered in previous posts, is proving to be a far more insightful read than I anticipated.”
Hayden Sutherland, Press 2.0: Communications in a Digital World
“I wanted to take a moment of everyone’s valuable time to thank Deborah Burns for referring me to the book ‘The New Influencers’ by Paul Gillin. I just finished it and found it fascinating and insightful. I just purchased a copy for every past president and every member of the Leadership Team.”
Dale Stinton, NAR Wisdom
“…a breath of fresh air …addressing the things companies need to know about marketing with social media in a way that is accessible and honest.”
Leona Laurie, l.ementary zeitgeist
“Paul Gillin has a lot of great advice and starting points for getting your feet wet with social media.”
Kris Olson, Getting Started
“…rich with reality checks and best practices.”
Filiberto Selvas, SelvasCano: Community as a business tool
“A must read that is quick, filled with [the] mistakes and good things people and companies have done using social media. This book can help many marketers and communications pros get up to speed and off and running with social media.”
Ken Kaplan, Movin’ Ahead
“Top 20 favorite reads this year.”
Paul Miller, Would you Adam and Eve It?
“The problem with recommending this book is that the more people who know all the details about social media marketing, the more competition [my agency] will have. LOL.”
Kristin Gabriel, Marcom Broadband
“Now that I’ve finished reading this book all I have to say is: GO AND GET YOUR COPY TODAY!…Read this book…share it with others… know that Paul Gillin is among the voices of new media who can make things happen. When you read this book, you become part of that community.”
Yvonne Divita, Lipsticking: Smart Marketing to Women Online
“The book is billed as the marketer’s guide to social media and I couldn’t have put it better myself. It’s exactly that. The kind of book you’d keep next to your computer to refer to for case studies, nuts and bolts theory and best practice.”
Drew Benvie, Drew’s Take on Tech PR
“…one of my favorite books on marketing and social media…”
Margaret Saizan, Beyond Katrina
“This work is stimulating and very supportive of using this new technology. It is geared toward a marketer / journalism audience, and includes a healthy number of success anecdotes of ordinary people that have entered the blogosphere. You can’t help but want to start a blog, or blog more when you hear that a piece of work you posted could garner 30,000 downloads in a month. ”
Ted Eytan, Ted Eytan, MD
“This is by far the best book written to provide a thorough introduction to Social Media Marketing (SMM) without needing a strong background on the space. It engages readers and will strike passion in any entrepreneur who knows in their gut that there is a better way to connect with your customers… than traditional marketing.”
“Do not treat the online community as a journalist who simply repeats what your press release says. They are individuals with influence (see Paul Gillin’s book – The New Influencers – a great read) and should be treated as such.”
Adrian Moss, The Podcaster
“In order to be taken seriously, I think you as the blogger must take your work seriously. These are some good guidelines for conducting yourself on the internet, which is relevant to this class since most students are new to blogging and don’t know where to start or what’s expected of a good blog post.”
Media Maven: The Social Media PR Blog
“Been reading The New Influencers by Paul Gillin. I thought that some excerpts from the preface were worth sharing…Worth reading for yourself, but I least wanted to share how Gillin characterizes current reality, as food for thought.”
“For those of you who are interested in social media and particularly blogging, Paul Gillin’s “The New Influencers: A Marketer’s Guide to New Social Media” is a great start. It really does explain blogging (and podcasting to a lesser degree) and how companies and marketers can use blogs and start their own blogs.”
Stacy Landreth Grau, Frog Advertising
“…The New Influencers…succeeds remarkably well at painting a picture of the rapidly changing chains of influence brought about by the social media revolution. Also full of real-world example, Paul’s book profiles emerging influencers and helps corporate marketers and PR professionals understand how they’re thinking (and how to influence them). He aims a lot of his discussion squarely at PR professionals, which makes this especially relevant to folks like us.”
Todd Van Hoosear, Tech PR Gems (Topaz Partners)
“Solid book on the new social media, particularly for marketers, PR people and others in the communications profession trying to find their way. It could almost be a followup to ClueTrain Manifesto from a few years ago…”
Mark Ivey, One Flew Over the Cubicle’s Nest
“It’s probably best to just say that Paul Gillin simply “gets it” and since his background in mainstream media is much different than the vast majority of us, some of what he gets is new and extremely valuable to the rest of us. Highly recommended! Read now.”
Ted Demopoulos, Blogging for Business
“The book is best summarized by Seth Godin’s quote on the cover: ‘This is essential reading for anyone who missed the blogging train when it left the station.’ The book gave a good overview of the market dynamics, current state, and principles of blogging. I enjoyed the case studies, examples, statistics and stories. I’d suggest this book for any manager or senior executive who doesn’t ‘get’ social media. It is probably too basic for those in this space, but the stories and statistics are helpful references.”
Sam Decker, Decker Marketing
“I highly recommend it for anyone seeking a practical understanding of the impact of social networks and technology on marketing and practical approaches for benefiting from the new social media reality.”
Lynda Radosevich, Visible Path
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Richard Michie, Michie’s SEO & Marketing Blog
“I did grab Paul’s book at the event, and will report back on what I think. I’m only a few chapters in, and already the color-coded Post-It Notes are everywhere.”
Chris Pearson, First Person PR
“If you’re interested in blogging and how it’s changing the face of marketing, then you should get your hands on Gillin’s book.”
John Frost, The Disney Blog
“If you haven’t immersed yourself in blogs or started one yourself, “The New Influencers” can tell you what is popular, what type of blogs work, and what kind of impact they’re having across the consumer and corporate worlds.”
Rick, Blah Blah Blog
“Paul Gillin gave an interesting summary comparing blogs and social media to traditional media…If you want to dive really deep into this sort of thing you might want to check out Paul Gillin’s book, The New Influencers when it’s published early next year. His study comparing new media to old, was quite compelling, and was the first time I had heard so many things that I’ve come to take for granted strung together in such a logical way.”
Alex Clover, The Bivings Report
“I’m heavy into two pieces of work right now. One is Paul Gillin’s The New Influencers. The book isn’t out yet, but there is a draft copy over at his blog. I’ll be taking notes for personal reflection and observation and posting some of those here. The second book is Chris Anderson’s, The Long Tail. Both address the new paradigm that is emerging as a result of the organic movement of the blogosphere -and this musing segues into that conversation. More at the next post. ”
Matt Mendolera, mattmendo’s messages
“Paul has a done a great job capturing the state of the blogosphere, tools that are enabling it and profiles how certain individuals are have used these tools to influence different areas of business. He also describes how these trends are shaping how marketers, journalist and communications professionals must rethink how they connect with their audience.”
Dirk Shaw, Social Solutions
“The keynote, Paul Gillin, certainly did a good job of promoting his new book, The New Influencers (I plan to buy it) and did a terrific job highlighting the point that should be repeated to every client until they “get” it: In the past, a good customer experience led to word-of-mouth that spread to 3 or 5 people. The negative experiences travelled to 100. Now that people are blogging, that one unhappy customer can make or break your business when 10,000 people pick up on a post within a matter of hours.”
Juan de Leon, Eastwikkers
“Paul has put the entire book up online in draft form. They offer a compelling overview of how Web 2.0 is revolutionizing marketing, PR and journalism. I highly recommend reading them. Some of the highlights include: in-depth profiles ofPodTech’s Robert Scoble, Doug Kaye from IT Conversations and me, an entire chapter on the impact of social media on public relations and last but not least a great chapter on how little memes become big ones in a hurry.”
Steve Rubel, MicroPersuasion
“New Influencers by Paul Gillin is to be published in dead-tree format next year. In the meantime, the author offers drafts of the whole thing in both HTML and MS Word format. It’s about the rise of blogs and blogging, what it means for businesses and how they can best engage with this new environment.”
10 Free eBooks About Web 2.0, Ian Delaney, twopointtouch
“Sure I’m happy! I’m story 1 in Chapter 1 of a subject I have a deep interest in. You can bet I’ll be buying Paul’s book. I highly recommend you do the same.”
Vincent Ferrari, Insignificant Thoughts
“Paul Gillin is writing a book called The New Influencers, and as a part of the book he’s profiled Robert Scoble, Steve Rubel, Dan Bricklin, and….me! The book is being published by Quill Driver Books next year, but in the meantime he’s posting the book up now and inviting readers to correct any mistakes and comment on what he’s written. The chapter about me is here.”
Peter Rojas, roj.as
“Thanks to Steve for the pointer. Looks like this could be an interesting read and the draft’s are worth a scan. Steve is featured in the book along with other pundits such as Scoble…Would love to see some of the influencers that are using participatory media and that aren’t ‘A-List’ bloggers – this includes the new media.”
Andy Lark, Andy Lark’s blog
“Veteran tech journalist Paul Gillin is working on a book called The New Influencers. A book about how social media is changing marketing, journalism and PR. The book will not be out until the spring of 2007, but Paul Gillin has put out the draft version on his website. I just took a quick look at it, but it seems very interesting.”
Cathy, The Good Things in Life
“Draft chapters of the to-be-published “New Influencers” book. Interesting stuff. Stuff that shoudln’t be ignored, as it is a phenomenon which is perhaps reaching its tipping point.”
“I’ve read several of the chapters and will definitely make the time to read the rest. Paul’s style is compelling and the content very interesting. The finished product will make a great primer for anyone wanting to learn the basics of social media.”
“There’s two books on social media coming out soon which I’ll want to read…The New Influencers – to be published by Quill Driver books in early 2007. This one’s author is Massachusetts-based Paul Gillin. He has interviewed Steve Rubel, who says the book “chronicles how individuals armed with Web 2.0 tools such as social networks, blogs, podcasting and RSS are revolutionizing influence.”
Drew Benvie, Drew B’s take on tech PR
